I feel like the Old Spice ad is very powerful today in both the men’s and woman’s world. In this ad the man starts off talking about men using women’s soap and how uncool that is. He then proceeds to show men all the wonderful opportunities that they would have to make their woman happy if they just used “Old Spice”. One good thing leads right to the next. Thanks to “Old Spice” first the man is a bathroom, then on a fancy boat, then he has tickets to the wonderful thing his woman wanted, then he had diamonds, and last but not least he was riding off on horseback.
This is a very powerful ad because it affects both men and women. The men see that if they use “Old Spice” they will get the love and adoration and money that the man in the ad had. For women it shows what they could have if only their man just wore “Old Spice”.
Sex is a big advertising appeal that many ad’s choice to use when they put their product on the market, “Old Spice” is no exception. Sex appeal is when an ad uses sex to sale a product. Sex is something that most people in particular men are attracted to and they want to be just like that. And have all of the benefits that go or appear to go along with the sex appeal.
This ad shows the sex appeal perfectly making it show that guys could be pleasing women and getting all the benefits that come along with it. The sex appeal is what sales this product. The commercial starts off in a bathroom and goes from there, trying to make “Old Spice” to be something that will make you sexy and therefore you should buy and use it.
http://www.youtube.com/watch?v=owGykVbfgUE
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